YouTube: Data is the next ‘Intel Inside’
March 23, 2010 sarahatkinson347
YouTube was created in 2005 and is probably the world’s most popular online video community that allows millions of people to watch and share their own original videos. All of the videos are provided by the users of the site. The ownership rights of uploaded videos are retained by the user however, by submitting the material to YouTube, the user is granting them ‘… a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website…’ (YouTube Terms of Use) There is also a significant quantity of statistics and data that YouTube can educe from the number of views, the age and gender of the viewers, to the number of comments posted about a video. This would be an enormous database of data, the ‘Intel inside’ if you will, that can be used to tailor the advertising; YouTube’s main source of revenue; frequently associated with the user submissions.
References:
YouTube Terms of Use, accessed 21st March 2010 at: http://www.youtube.com/t/terms
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Sarah Atkinson's Blog 
1. Jack Marrows&hellip | March 25, 2010 at 11:14 pm
Youtube is a massive investment ($1.6b) on Google’s part and also very interesting. Google hasn’t had any real return on the investment yet but it is a great example of the value of the data. They didn’t buy a business which was making a lot of money they purchased a business which owned a lot of intellectual property. The article below indicates that Google doesn’t expect to make money on their investment until later this year:
http://www.webpronews.com/node/51025/talk#comment-112178
2. Wan Harris&hellip | March 27, 2010 at 2:40 pm
interesting article, YouTube. I discovered there is some limitations which it does not allow ordinary users nor members to upload the video size of more than 10MB of file size. Having said that, do you think it would possible to conduct online training with YouTube with just small amount of video file? Amazingly, some users manage to upload more than 10MB in the past. Did YouTube just learnt their lesson or do they just realise of user’s demand?
3. Joanne Taylor&hellip | March 30, 2010 at 11:49 am
Good stuff Sarah, some information about the Architecture of youtube can be found here
http://highscalability.com/youtube-architecture
for those interested it is interesting reading, eg software stack
Apache, Python, Linux (SuSe), MySQL, Psyco (python->C compiler) and lighttpd for video serving
4. Bader&hellip | April 1, 2010 at 1:12 pm
Hi there,
Very Interesting post, YouTube is becoming effective tools so far.
You will find in the link statistics about YouTube:
http://socialmediastatistics.wikidot.com/youtube
Cheers,
Bader
5. amielazim&hellip | April 1, 2010 at 3:43 pm
Beautiful use of layout and example Sarah. Just about how much data do you need to be the next “Intel Inside”? It is very overwhelming just knowing there are approximately 2.5 billion videos and increasing each day.